Popular beauty vlogger Jackie Aina is helping to eliminate the struggle of finding the proper foundation color for black women. On her 30th birthday, she announced an upcoming collaboration with Too Faced Cosmetics. The collection will expand on the 24 Born This Way oil-free foundation shades, creating additional options for deeper skin tones.
Too Faced co-founder Jerrod Blandino announced the news on her Instagram repost: "This means the world to me, it's so important to me that everyone feels included and knows they're seen and loved; and this is the perfect partnership to do just that," he wrote. "I adore Jackie and am so proud she's going to make our TF world even more beautiful!"
With over 600k followers on Instagram and approximately 1.5 million subscribers on Youtube, this beauty influencer is proud of being part of inclusiveness awareness and is "making her dreams come true! The vlogger made the announcement via Instagram in conjunction with the celebration of her 30th birthday.
it's my birthday!!! finally the big 3-0 is here and I can't think of a better day to announce the biggest project of my career to date. I've been keeping a little secret for the past few months 🙈 but it's FINALLY time to announce that this year I will be working with one of my favorite brands @toofaced to help expand their Born This Way foundation line and create darker AND deeper shades for all of you 💖 I'm so glad that all of the awareness we've created about INCLUSIVENESS is finally being heard and I get to curate these new shades from the FORMULA all the way to the shade names that will be available to all of you in the near future!!! This is literally one of my dreams! And it couldn't have happened without all of you ❤️ This is what happens when you stand your ground and believe in your message and keep your supporters number one at all costs. I'm so happy that Jerrod and Too Faced trust me with this initiative. best birthday EVAAAA 🙌🏾 time to CELEBRATE
What do you think about this new partnership? What challenges have you had finding the proper foundation color for Black women?