In the early days of this blog, one of my guilty pleasures what trying out little-known beauty and hair care brands.  I stumbled on some fine gems simply by stepping outside of my comfort zone.  It's been a while since I found a brand that inspired me to try something new.

Somehow, I stumbled on a brand that I had never heard of in my life. Then I learned that they incorporated a unique ingredient not commonly found in other hair conditioners.  Combine that with the countless positive reviews and I was sold.
The product description is what really sold me.  According to the manufacturer, this conditioner is formulated to treat highly processed, dry or brittle hair.  But what really caught my attention was the hero ingredient--tomato extract.  At first I wondered why tomato extract would even be a desirable ingredient in a hair conditioner.

After a small amount of deliberation, I took the plunge thanks to a special deal I found online.  A few days later, my small container of Davine's Nou Nou conditioner arrived. Luckily for me, it arrived on wash day, and I just ran out of my beloved Kanechom conditioner.  My first observation was how small the packaging was compared to my other faves.

I've been known to empty an entire 16 oz bottle of conditioner in a single strand ceremony session.  Staring at an 8 oz container kinda scared me a little bit.  But then I remembered that thicker conditioners can actually last longer than watery formulas. Nou Nou conditioner is ultra thick and nourishing, similar to a hair mask.

Much to my surprise, I was able to saturate my entire head and still have a little over half a container remaining.  After rinsing, my hair felt strong, nourished, and well conditioned.  I'm looking forward to using it again this week. But let's talk about why they would ever think to use tomato extract in this formula.

I questioned whether this was a marketing ploy or if there was any viable reason to use tomato in a hair product.  The first piece of information I wanted to know was the nutritional content of tomatoes. Specifically, if there was anything that could promote healthier hair.  Much to my surprise, I learned that the tomato is actually very hair-healthy.

Tomatoes contain ingredients such as biotin, vitamins A, C & E, folate along with nutritious minerals like copper, and phytosterols which have wonderful anti-aging benefits.  Every year, my mom grows a bunch of tomatoes.  I wasn't a huge fan so I'd often turn down her many advances for me to bring home a handful of them every time I visited.  But now that I know how much nutrition they contain, I'm going all in.

On one website I found online, someone divulged that they used fresh tomato puree directly on the hair.  Check it out:

"For hair loss, shine and thickness and growth, I was told to puree fresh tomatoes and apply to clean hair, preferably leave it on overnight and wash off in the morning. It is really messy and I have noticed the first time lots of shine and less breakage, however it being so messy I have not stuck to the regimen which should be twice a week.The person that told me about this had a problem with her hair thinning and acne, she swears by it and has beautiful hair and skin. Also was told drink it for overall good health, processing it through a juicer by itself or with other vegetables, I will do so, as soon as get the juicer and write back.


Let's also remember that tomatoes contain lycopene which was one of the supplements taken daily to help women with thinning hair to experience regrowth.  Bottom line, tomatoes have so much potential when it comes to nourishing our hair from within.  I'm sure most of us have a few slices here and there on salads but we could do so much better.  I dunno about you, but I'm going to incorporate more organic tomatoes in my diet from now on.  And maybe I'll juice one or two of them and add to my conditioner just to see it adds any value.  Apparently, people are also using tomatoes for healthy skin too.

The possibilities are endless.



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